Business Magazines. While the world's designer labels actively exploit the ad space business magazines such as Forbes, The Economist, Business Week, informing, reminding, suggesting a highly educated and highly profitable audiences about the existence of fashion even in the clothing business, creating a new class of consumers of designer fashion products – the business elite – Russian advertisers totally ignore the possibility of this type of media. But in vain – that advertising in The Economist has allowed Giorgio Armani to attract new customers: men aged 25 to 50 years, actively engaged in the business. Standard newspaper in the world of designer brands to promote the newspapers, especially daily, are not used. Except, perhaps, are made only for urban illustrated weeklies, and even then, they usually do not publish ads themselves designer brands, and notification of sales and discounts at specific retail outlets. Russian fashion designer brands business wonderfully located away from the mainstream of the world, forming their own way to the consumer. This is the widest use in the Russian practice of advertising designer labels in black and white business press. With insurmountable technical limitations on color, quality, playability, and the short life cycle of the vehicle (not more than 24 hours), advertising in newspapers for designer clothing is extremely ineffective. However, this does not prevent the holders of licenses or franchise agreements with international designer brands in Russia to spend hundreds of millions of rubles on the ads to promote fashion products through the black and white newspaper.