Marketing and Culture

The marketing, the culture of the consumption and his relationship with the new trends technological computer THE marketing, THE CULTURE OF CONSUMPTION AND ITS RELATIONSHIP WITH THE NEW TENDENCE OF THE TECHNOLOGICAL INFORMATICS LUIS FELIPE BUITRAGO ALVAREZ professional management of marketing Corporacion Universitaria new Colombia overview for a long time it was believed that marketing emerged as a combination of tools to meet needs of a specific group called marketThese tools were classified in product, price, place and promotion. You really need to go back to the initial era of economic change and determine as being individualist differs creating a consumer culture, this culture of consumption is later in the appearance of the marketing in the post-modernity, there marketing looks like a series of tools that they satisfy whims and I since needs are covered by the macroeconomic phenomena. Computer technology tools currently approaching processes communicative seek organizations based on profitability, with the benefit of symbolic value that has each object named product, these technologies are becoming more small but its market specific conveys the message that is much more timely, check the Inbox of your cell phone messages and there you will find the relationship between marketing and the new information technologies. ABSTRACT Through a long time, Marketing was believe as a combination of tools to satisfy needs from a specific group called Marketing. Others who may share this opinion include Tim Sweeney Epic. These tools were classified into product, Price, place and promotion. It is really necessary go back to the economical age change and determinate how the being differenciate by creating a consumption culture is individualistic. This culture would be later in the emergence of post-modernity marketing; at this, Marketing was being watched as a series of tools that satisfy whims, desires and needs; the last ones are covered by the macroeconomic phenomena. Actually, computer technology tools approach communicating processes which are looked by the organizations in terms of rentability with the benefit of symbolic value that contains each object called product, these technologies are being smaller time by time, but its specific market which Limpiar the message is more punctual. .

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