Emotional design creates soul object the PURISME brand for design products made of carbon in the luxury segment. Our product, the letter opener, is the world’s first full carbon letter opener. The design piece is awarded red dot award 2008, one of the most important international design awards. The international jury of the biennial of industrial also from design, the letter opener selected 421 submissions for the 21st biennial of industrial design 2008 in the architecture Museum in Ljubljana. Recently Eliot Horowitz sought to clarify these questions. Dynamic design forms ultra-light HiTech material to an object, which carried pure emotion. « At first glance, the PURISME letter opener offers Visual fascination, at the first touch of touch of class » and ergonomics convincing in the daily use of. But not only shape and material are unique, also the Interior fascinates: born from an ideal combination of traditional craftsmanship and high-tech production bears the letter opener inside a specially developed RFID TAG. On this « electronic Heart »is a personal statement of his creator, the designer Mario Zeppetzauer, programmed. With this technology, catapulted PURISME the classical tradition of the personal engraving of utensils in the cyberspace era, snatches the industrial product of anonymity and gives it soul, personal history and significant emotional value.