It is, therefore, a specialized type of market research that uses biometric measurements (brain activity, heart rate, Galvanic Skin response) of the subjects studied to obtain conclusions. The neuromarketing would improve techniques and advertising resources and help understand the relationship between the mind and the conduct of the recipient, something that currently can be considered the most important challenge for marketing however, detractors criticize that they could manage customer consumption decisions, and that these techniques can be considered invasive to privacy of persons, able to reach to orient the personal emotions towards products on the market. According to Le Monde, this would be the last version of subliminal perception, which would seek to impregnate a brain of advertising unless the person can realize adds us, that without a doubt, the neuromarketing brings with it a resource of enormous value set to investigate the market, segment it and develop successful strategies for products (design, brand, packaging), positioning, pricing, communications and channels says Wikipedia which methodologies that uses the neuromarketing are varied and mostly come from, in the field of neuroscience. The neuroimaging can investigate what is happening in the brain of a client to the different stimuli received, which provides a much more powerful field of studies that provided the traditional marketing because of its limitations to explore mechanisms metaconcientes, which are those that determine more than 90% of the decisions of customers. For example: when using functional magnetic resonance imaging (fMRI), each scan allows you to see how and where the brain is activated before each stimulus while this work. The reader imagine the scope of This methodology since, according to the areas of the brain that are activated, we can investigate (among many others): what are the attributes of a product or service that generate acceptance, rejection or indifference. This can be done with brand awareness and test blindly, as did Read Montagne in United States with Coca Cola and Pepsi1. The level of acceptance (pre test) and Remembrance (test pos) of a commercial, in any of its forms: television, radio, graphic, public roads, etc., and the degree of impact of each one of its parts, both in sensorineural aspects relating to the mechanisms of attention, emotion and memory.
The strength of the emotional attachment to a particular brand. The stimuli that must be implemented in a sales point to encourage purchases. Definitely, the model suggested by the traditional economy sets an individual of totally rational behavior, based on a subjective measure named utility. From this perspective, the demand for any product depends exclusively of the price. However, it has been tested by several investigations from the field of neuroscience the majority of organizations competing to establish an emotional link between your product and customer, and this link always diminishes the effect of the price. In short as Gabriel Olamendi, tells us the Neuromarketing explores what areas of the brain are involved in each of the client behavior, either when we choose a brand when we buy a product or, simply, when we receive and interpret messages that make us reach the companies. Marketers measure the results of activities in terms of sales, perception of brands, preference, with the beginning and the end of the process of consumption, but not the fundamental part in between. In other words, what happens in the mind of the consumer marketing notes. Virtual classroom, program graduate management of the quality and productivity of Faces, University of Carabobo original author and source of the article.