The article presents the guidelines of web design that increase the credibility of a portal. In addition, it emphasizes the importance of three essential elements of design. The items above should be implemented consistently throughout the site. In 2002, the Web Credibility Project Stanford (Stanford Web Credibility Project) published the results of an investigation into the causes that encourage individuals to learn trust or distrust by visiting an Internet portal. Some of the research questions were: (1) What causes people to believe (or disbelieve) as found on the Web?, (2) What factors influence this dynamic design?, And other questions. From this research, there were ten (10) guides for building the credibility of a portal. The guide indicates # 6: Design your website so that look professional (or appropriate for your purpose). We find that people quickly evaluate a site by visual design alone.
When designing your website, pay attention to the layout, typography, images and general consistency. The visual design of the portal should harmonize with the purpose of the portal. The aesthetic is critical if you want to build a portal that projects credibility. Aesthetics count! I share several ideas on how to improve the visual appearance of your portal in: titles, sub-headings, backgrounds, graphics and other elements. Three key factors in the outline of a portal are: (1) Visual Hierarchy, (2) Visual flow and (3) Grouping. 1.
Visual Hierarchy: Locate the most important content in a way that emphasizes more. Place the least important content in a way that emphasizes less. Some call this design strategy Optical Weight, which is used to decide which graphic elements will call more attention (having a greater optical weight) or which attract less attention (having less weight optical). 2. Visual Flow: What element of the portal primarily draws attention?, Is the title or logo, will it be a photo or brightly colored buttons? The main element will determine the visual flow of the portal and the focal point. As the focal point, people will follow a visual journey that will captivate in that it is important, and then pay attention. As a web designer, you must develop skills to design a visual flow funcione.Tu interest is that the visitor to explore your portal. As you will, is a combination of strategy and luck. Each person has unique characteristics that determine how they navigate your site. Try to anticipate and intentionally designed the visual flow of the portal. 3. Grouping: A portal consists of different objects (text boxes, graphics, etc.).. According to experts in human behavior, brain and eyes react favorably to order. Thus, the grouping of objects becomes important. Some elements that promote order and grouping are: Position – Group similar objects dimension color and close to each other. This draws the attention of visitors. Size and Color – Use colors and the like for each object. For example, has four areas with the same dimensions for the topics: global warming, recycling, water pollution and solid waste. In this way, promote the visual uniformity which is an important aspect of good web design.