The advantages of being Local determine the market niche in which we yearn for concentrating all our efforts of promotion on the internet is clearly the first step that will allow us to reach the top positions in the search engines. And if this definition tells us that we will try to make us strong in certain local markets give us the pattern that we will be obliged to avail ourselves certain tools that allow us to play in our favor this localia we seek. Therefore, the first step will be, notify Google local interests us. To do this, we will define key phrases in the form of long tail keywords, or try to be well positioned in local search. Another action that we have to carry out is to incorporate our company to Google Places.
All you have to do is click on this link: #ncluir_tu_empresa and completing the requested information. We also have the ability to upload a logo and all contact details. Once discharged, soon will begin to reach our email digests monthly performance (how many people we searched, how many people visited us, etc.). Valuable be included in Google Places is that Google has decided to increase the local information in searches for users. And this can be seen very simply, looking for a purely local term, as restaurants in Barcelona, we can corroborate that the first thing that appears in the results pages as well as sponsored links of Adwords – is the list of local web sites, along with a map will appear where marked with the proverbial balloon in Google Maps.
She is clear, then, that these initial results will have many more possibilities than other websites listed below even on the very same page 1. The same search engine offers a local search within Advanced search features: another measure that will strengthen our local presence is to increase our participation in local directories, pages of cities, local associations, and entire site for consultation and reference of the place concerned him. For this reason, as part of the positioning strategies we need to include the registration of our page to these local directories. When it comes to highlight our localia, these local directories are no doubt useful and reinforce our geographical membership almost instantly. In short, we have to remember that the conquest of local markets lends itself to the realization of advertising campaigns offline, for example through the written press, radio and television. Advertising on public roads is also a smart choice when it comes to promote our site locally.