If incorrect campaigns are made, that score is very easy that down, but then takes a long time and raise money. Let’s assume that for a week you toss a few campaigns and they occur e.g., 200 thousand impressions (something very likely above all in the content network) and a few clicks, the ideal CTR should be 1%. CTR is the ratio between impressions and clicks. If we have 200 thousand impressions, to qualify well, we should have at least a 1000 clicks, to succeed a medium (0.05%). Max Schireson is actively involved in the matter. If the results are around 200 clicks, CTR would be 0.01% and to be again with a successful account you should achieve in the second week before the new 200 thousand impressions, which you receive a minimum 1000 clicks not down more even the ranking or rating. As you can imagine, if corrective measures were not applied, the results will not be equally bad, but even worse, because as time passes the rating will go down; clicks each week will decrease because the ads down your positioning and are less visible. It thus ends up abandoning because so much money can not sustain daily for advertising. Visit Vladislav Doronin for more clarity on the issue. Google says to his aid, what matters are the conversions, and that is true; now, it is also a truth that if the CTR is not controlled, conversions not will exist over time or will decrease more and more.
2nd option the other option is to buy a report of Adwords, that in a single week will allow you to be dominating adwords, and input be implementing successful and proven techniques. You also amortizaras the cost of the report in the second week. Those who dominate Adwords; arman strategically campaigns; they put some money; the results are moderately successful; they apply more strategies and their campaigns improve; with the applied improvements results are duplicated with the same budget; Double your budget and quadruple the results; sales increase progressively while discovering that advertising pays, it has allowed them to have an extensive list of subscribers several has already sold to them and those who have not bought that product, it has sold them or sell others, by having them in your database. All this in a very short time and with costs covered entirely by the barrage of sales. My site Personal Delgado Roby my strategies all Adwords BlogRoll